Case Studies

Every case study here follows the same structure: the problem, what I found, what I changed, why, the result, and what I learned. If I don't have real detail to back something up, it doesn't go here.

Hi-Tech Auto Repair: Fixing Broken Ad Tracking

Hi-Tech Auto Repair

Their Google Ads account ran entirely on Smart Campaigns with no strategy behind it, and no reliable way to tell which calls actually came from ads.

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Google Ads overview for a Simi Valley florist showing 21 phone call leads, $3.69K conversion value, $989 cost, and 11.30% conversion rate over 60 days

Fixing Wasted Ad Spend for a Simi Valley Florist

A Simi Valley, CA Flower Shop

A Smart Campaign wasted budget on irrelevant traffic with nothing tracked. Rebuilding it with targeted ad groups and local keyword research produced $3,691 in revenue and 21 calls within 60 days.

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